Job Description

Job Description

The Marketing Manager is responsible for developing and implementing the company’s marketing strategy, objectives, programs and policies to promote the company’s brand and products via various digital media and tradeshows, generating and managing leads, leading to sales growth.

  ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

• Develop and expand company’s web presence through social media, email, web advertising, and other online sources; promote company brand through these channels; identify appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Develop innovative strategies and collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s) and provide guidance on marketing-related aspects of the company’s web presence; assist with the development of the organization’s website to ensure its efficiency and efficacy.
• Recommend improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Compile and analyze data to measure the effectiveness of such plans; analyze existing website traffic and internet activity related to the company and products.
• Manage existing Marketing Lead to ensure active promotions and campaigns are represented on the website(s).
• Drive UX/UI improvement of the company’s website to grow customer engagement and drive e-commerce sales revenue. 
• Assist with budget preparation for Marketing department; ensure projects are completed on time and on budget.
• Collaborate with and coordinate communication among other departments to understand goals and scope of the desired marketing programs and complete projects.
• Organize customer events and tradeshows.
• Report quarterly campaign results to management, addressing any questions or concerns.
• Maintain current knowledge of online marketing opportunities and trends, web analytics, SEO techniques and use of artificial intelligence in digital media marketing.

Work Experience

• At least five years of marketing and eCommerce experience at technical hardware companies, with a proven and verifiable record of accomplishments required. 

Skills/Attributes

• Ability to develop and implement effective marketing strategies. 
• Ability to interpret data, identify trends, and make data-driven decisions. 
• Excellent written and verbal communication skills for interacting with stakeholders and team members. 
• Ability to motivate and guide a team to achieve marketing objectives. 
• Familiarity with marketing technologies, including social media platforms, marketing automation tools, and analytics platforms including HTML and web design.
• Proven ability to plan and implement marketing campaigns, thorough understanding of general marketing principles and strategies, online, and social media marketing.
• Excellent organizational skills and attention to detail, time management skills and ability to meet deadlines, and interpersonal and managerial skills, proficiency with Microsoft Office Suite and Salesforce.
• Ability to conduct and correctly interpret research and web analytics.

Qualifications (Education, Degrees, Certifications)

• Bachelor’s degree in Marketing, Business, Communications, or related field required. At least five years of marketing experience with a proven and verifiable record of accomplishments required. 

Compensation details: 135000-155000 Yearly Salary

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